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I'm a CPG marketing expert ready to help small and mid-size companies realize
their big ambitions.
About Me
Hi, I'm Laura. I'm a foodie, a health and wellness product junkie, a mom and a career CPG marketer.
I help small and-mid size CPG brands realize their big ambitions by creating strategies for accelerated growth. I am energized by working with the people and brands that are transforming the food, health and wellness landscape today.
My sweet spot is connecting the dots across insights and data about the consumer, category and competitive context to hone in on a brand’s unique point of difference.
After earning an engineering degree from MIT and an MBA from Harvard Business School, I spent over 20 years building brands and growing businesses at companies like General Mills, Ian’s Natural Foods and MegaFood.
Over time, I have learned to ‘take the best and leave the rest’ from my big company experience to help companies like yours create smart and efficient roadmaps for growth.
I'd love to learn about your business and how I can help!
Services | Capabilities
We work together on a plan to meet the unique needs of your business so I can deliver quickly to help you meet your goals.
Brand Strategy & Planning
Clarify what your brand stands for, who its core champions are and how it is different from the competitive set:
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Consumer target definition
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Brand purpose + positioning
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Brand architecture
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Strategic planning
Fractional Marketing Leadership
An experienced part-time marketing leader to assess gaps, develop strategy, create a plan and orchestrate the implementation:
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Business assessment
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Strategy development
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Marketing communication planning
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Team development
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Org structure planning
Innovation Strategy
Solidify an innovation strategy consistent with the brand and company goals and create a roadmap for execution:​
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Category landscape audit
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Competitive assessment
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Innovation planning workshops
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Product strategy roadmap
CEO Advisory
Collaborate 1:1 with the CEO on key issues or barriers to growth for her marketing function and organizational capabilities.